🔗 Share this article

Users will soon have a new feature that enables them to cut down on the amount of artificial intelligence-produced media appearing in their timelines. This move comes as the company revealed that it presently contains over 1 billion AI videos.

Trial and Implementation

The update is undergoing trials over the following weeks before a full-scale release. This shift coincides with a rise in AI content, spurred by recent video-generation tools.

The Broader AI Trend

Recent reports that almost a tenth of the most rapidly expanding content creators on another major platform only show content made by AI. A considerable share of this material is classified as mass-produced AI material, a term for substandard, factory-style content that is frequently illogical or bizarre.

Our research shows that many people enjoy content produced via AI tools, including AI artwork to informative clips, and we want to offer the community the option to increase or decrease of that, depending on their own likes,” said a spokesperson.

Volume and Proportions

TikTok disclosed that there are currently 1.3 billion videos on its service tagged as made with AI. Overall, over 100 million pieces of content are submitted to the app daily, making clips made by AI a limited part of its total content library.

How to Adjust Settings

Users will be in a position to limit or boost the amount of AI content they watch by using the topic control setting in the app and selecting the AI content topic. Further subjects that can already be controlled under the setting cover politics, style, cosmetics, and dance.

AI Disclosure Rules

Its policies require content makers to tag lifelike AI-made content, and it prohibits dangerous fake videos of public figures or critical incidents. Any believable artificial content that is unmarked can be removed under its community policies.

Additionally, the app will henceforth attach an “AI-made” label to content produced via its proprietary AI systems, or identified by an cross-platform project for identifying content made by AI. This action is designed to deter users from trying to bypass the disclosure requirement.

AI Literacy Programs

The company is furthermore launching a two million dollar educational fund for professionals and organizations to create informative material about responsible artificial intelligence. This initiative will support non-profit groups focused on teaching programming and robotics.

Content Safety Approach

TikTok has supported its moderation strategy, amid discussion over proposals to cut jobs for numerous safety staff in the United Kingdom. The company is planning to cut 439 jobs in its content moderation division in the UK capital, with trade unions and internet security professionals voicing alarm that people are being substituted by AI moderation.

A senior executive stated that people-led review would remain essential, but automated tools can shield workers by removing the most distressing content prior to it gets reviewed by staff. TikTok reported a significant reduction in explicit and harmful content seen by human moderators over the past year due to intervention by its machine learning processes.

“We think that it’s essential to integrate people and machines to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we also think it’s very important to limit contact with dangerous material as quickly as possible, which is the area in which a significant AI assistance is proving valuable operate efficiently.”